CADOGAN is a Los Angeles based menswear brand recognised globally for its statement leather jackets. It resonates with customers who want to create their own personal brand through unique, hand-finished, and distinctive styles.
An automated email series can drive major conversions that would otherwise have been left behind. For CADOGAN, we created 5 sophisticated, customer-centred email flows in line with their modern, aspirational messaging.
Automated workflows allow for better targeting and segmentation, personalisation, and nurturing of casual customers into loyal followers. 10M’s automated emails have contributed to more than 22% of CADOGAN's total sales in the past year.
The website popup uses a 15% coupon as a highly effective incentive to subscribe. On-brand messaging combined with an appealing design conveys that anybody quick enough to 'seize the moment' becomes the first to receive brand updates/offers. A thank you message appears immediately on submission, including a ‘welcome to our world' confirmation of the 15% off coupon, and a reminder of free shipping and lifetime product guarantee.
The Welcome sequence is a beautifully designed and inspirational journey for every new subscriber. Throughout the sequence, the brand tone is welcoming and celebratory, introducing the brand and the aspirational 'CADOGAN man', offering social proof, and showcasing top sellers. The final email is a great example of using behavioural segmentation to increase conversion: if the recipient hasn't made a purchase yet, they’re reminded to use the 15% off coupon.
Up to 75% of all online lapsed buyers intend to return and complete their abandoned purchases, so the Abandoned Cart sequence is hugely important. Each email clearly details the abandoned order with enticing product images, uses curiosity-piquing subject lines, and showcases authentic, positive user reviews.
Our Browse Abandonment sequence aims to re-engage CADOGAN customers who looked at different products and categories but didn’t add anything to their cart just yet. To help browsers discover the right product and nudge them towards checkout, we combine beautiful dynamically generated product images with personalised, relevant recommendations.
Each new buyer relationship is nurtured in an automated post-purchase email flow. The Post Purchase sequence starts off powerfully with a personalised thank you message from CADOGAN founder Cadogan Price. It encourages customer retention by highlighting the loyalty program, relevant product recommendation, and reminders of appealing incentives like free shipping and a lifetime guarantee.